I BUILT IT!
AD Campaign
January 2008


#6
30 Second Spot Women – English

Spot starts off with music and the California Apprenticeship logo
The music continues throughout the spot.

• A picture of a woman with a hard hat standing in front of scaffolding with the words “Construction Apprenticeships” across the bottom of the picture.  Then it fades into the next picture…..
• A picture of a woman wearing safety glasses and a hard hat standing in front of a bridge. Construction Apprenticeships is written at the bottom of the picture. This fades into the next picture……
• A picture of a woman in a hard hat standing in front of a building of scaffolding with the words “Construction Apprenticeships” written at the bottom of the picture. This fades into the next picture……
• A picture of a woman holding a hard hat standing in front of scaffolding saying “It feels great to blow someone out of the water that just looks at you like you can’t do it”.  Construction Apprenticeships is written across the bottom of the picture.  This fades into the next picture………..
• Picture of a woman standing in front of a welding machine saying “There’s nothing out there like this”.  Great Careers is written at the bottom of the picture and fades into the next picture…..
• A picture of a woman holding a hard hat standing in front of a building of steel frames saying “I have a future”.  Great Careers is written at the bottom of the picture and fades into the next picture…….
• A woman in a hard hat with safety glasses standing in front of a bridge with her arms stretched out saying “Freedom” with the words Great Benefits! Written across the bottom of the picture. This fades into the next picture………
• A woman is wearing a hard hat with safety glasses in a mechanical room standing in front of fuse boxes saying “I can support not only myself but my whole family”.   The words Great Benefits! Is written across the bottom of the picture.  The picture fades into the next picture…..
• The next picture is a woman in a hard hat sitting in an excavator saying “You really want to, I think it’s fun”, words at bottom of picture say Our future….. picture fades into next……….
• A picture of a woman holding a hard hat with “Our future across the bottom.  This fades into ……………..
• A woman sitting in an excavator with a hard hat and safety jacket saying “Financial freedom”.  Words at bottom of picture say Our future……. Fades into the next picture…..
• A woman sitting in an excavator with out stretched arms saying “Wow, I was a part of this”. Your Future….. Is written across the bottom of the picture.  This fades into next picture….
• A woman standing in front of a pile of dirt next to an excavator saying “ My son says you know I love it, my Mom built that”.  Bottom of the picture is written and fades into next picture……..
• As the music continues to play the next six pictures are of women saying “I Built It”.  Each pictures fades into the next.
  • 1st woman standing in front of a welding machine saying “I built it”.  Across the bottom of the picture is written, “I Built it”.
  • 2nd woman is in front of scaffolding saying “Built it!”  very proudly and “I Built it” is written across the bottom of the picture and fades away to the next picture……..
  • 3rd  woman, in a hard hat and safety glasses, is pointing to a bridge that covers a river and saying “I Built it” as the words are written across the bottom of the picture and fades into the next picture……
  • 4th woman sitting in an excavator saying “I Built it” as she gives the thumbs up with both hands.  I built it is written across the bottom of picture….
  • 5th woman is wearing a hard hat with safety glasses in a mechanical room standing in front of fuse boxes saying “I Built it!.  At the bottom of the picture reads www.ibultit.org.  The picture fades into the next picture…..
  • 6th woman is pointing to a building with the picture fading out as she says “I Built it” with www.ibuiltit.org across the bottom.  And fades into a picture of the California Apprenticeship logo  and www.ibuiltit.org