I BUILT IT!
AD Campaign
January 2008

#5
15 Second Spot Women – English

Spot starts off with music and the California Apprenticeship logo
The music continues throughout the spot.

• A picture of a woman is climbing into an excavator with the words “Construction Apprenticeships” across the bottom of the picture.  Then it fades into the next picture…..
  The woman is now sitting in the excavator and starts off saying “It is great when you do something that they think you can’t”.  This fades into the next picture…
• A picture of a woman holding a hard hat inside a building with scaffolding all around her.  “Great Careers” is written at the bottom of the picture.  She is saying “I’m having a ton of fun, I’m having a blast”.  This fades into the next picture……
• A picture of a woman in a tractor with a hard hat with “Great Benefits” across the bottom.  This fades into ……………..
• A woman sitting in an excavator with out stretched arms saying “Wow, I was a part of this”.  Great benefits!  Is written across the bottom of the picture.  This fades into….
• A woman standing in front of a welding machine saying “I built it”.  Across the bottom of the picture is written, “I Built it”.
• As the music continues to play the next four pictures are of women saying “I Built It”.  Each pictures fades into the next.
  • 1st woman is in front of scaffolding saying “Built it!”  very proudly and “I Built it” is written across the bottom of the picture and fades away to the next picture……..
  • 2nd woman, in a hard hat and safety glasses, is pointing to a bridge that covers a river and saying “I Built it” as the words are written across the bottom of the picture and fades into the next picture……
  • 3rd woman is wearing a hard hat with safety glasses in a mechanical room standing in front of fuse boxes saying “I Built it!.  At the bottom of the picture reads www.ibultit.org .  The picture fades into the next picture…..
  • 4th woman is pointing to a building with the picture fading out as she says “I Built it” and fades into a picture of the California Apprenticeship logo with www.ibuiltit.org across the bottom.