I BUILT IT!
AD Campaign
January 2008

#4
10 Second Spot Women – English

Spot starts off with music and the California Apprenticeship logo

• A picture of a woman is climbing a building with the words “Construction

Apprenticeships” across the bottom of the picture.
A woman starts off saying “It is great when you do something that they think you can’t”.
This fades out and fades into a picture of a woman in a hard hat in front of a crane with the words “Great Careers” across the bottom of the picture.  This fades into the next picture.

• The next is a picture of a woman wearing a hard hat sitting in a tractor with the words “Great Careers!” at the bottom of the picture, she is saying; “Wow, I was a part of all this”.
• As the music continues to play the next four pictures are of women saying “I Built It”.
  • 1st woman is in front of scaffolding saying “Built it!”  very proudly and “I Built it” is written across the bottom of the picture and fades away to the next picture……..
  • 2nd woman, in a hard hat and safety glasses, is pointing to a bridge that covers a river and saying “I Built it” as the words are written across the bottom of the picture and fades into the next picture……
  • 3rd woman is wearing a hard hat with safety glasses in a mechanical room standing in front of fuse boxes saying “I Built it!.  At the bottom of the picture reads www.ibultit.org.  The picture fades into the next picture…..
  • 4th woman is pointing to a building with the picture fading out as she says “I Built it” and fades into a picture of the California Apprenticeship logo with www.ibuiltit.org across the bottom.