I BUILT IT!
AD Campaign
January 2008
#2
15 Second Spot Men + Women – English

Spot starts off with music and the California Apprenticeship logo
 
Music playing with “Construction Apprenticeships” written across the bottom of the screen

• Man:                This person is not saying anything.
• Action:            This man is in a hard hat on a boat under three freeway bridges and pointing to the middle one.  

As the music continues to play, a fade in with another mans voice begins and he says:

• Man:                “My buddy showed me pictures of the stuff he built, and I was like, I want to be involved in that”     .
• Action:            In a hard hat and standing in front of a building in progress.  “Construction Apprenticeships” is written at the bottom of the screen.

Music playing with “Great Career!” written across the bottom of the screen

• Woman:          “I’m having a blast”   
• Action:            Holding a hard hat and standing in front a building in progress.

Music continues to play with “Great Careers!” written at the bottom of the screen

• Man:                “Nothing can beat this”
• Action:            Hard Hat / standing in front of building with scaffolding around it.

Music playing with “Great Benefits!” written on the bottom of the screen

• Man:                “A lot of money and a good career”
• Action:            Wearing a hard hat and is inside a building in progress

Music with “Great Benefits!” written on the bottom of screen

• Man:                “I’m on top of the world” as his arms are stretched out
• Action:            Hard Hat / standing inside of a metal based structure in process of being built

           
Music playing with “I Built It” written at bottom of screen

• Man:                “I Built It”
• Action:            Standing in front of construction trailer

Music with “I Built It” written at bottom of screen

• Woman:          I Built It 
• Action:            Standing in front of a caterpillar on a site with a mound of dirt

Music playing with  “I Built It” written at bottom of screen

• Man:                “I Built It”
• Action:            Hart Hat / Standing in front of a multi level building in process of being built

Music playing with www.ibuiltit.org written at bottom of screen
Woman:          “I Built It”
Action:            Pointing to structure in progress

Last screen is the California Apprenticeship logo with www.ibuiltit.org written at the bottom of the screen