I BUILT IT!
AD Campaign
January 2008
#1
10 Second Spot Men + Women – English

Spot starts off with music and the California Apprenticeship logo

Next picture; “Construction Apprenticeships” written across the bottom of screen, picture in back round of apprentice wearing welding mask and welding portion of a building.

Music playing with “Construction Apprenticeships” written across the bottom of the screen

• Man:                “A lot of money and a good career”
• Action:            Hard Hat / inside a building in progress

Music playing with “Construction Apprenticeship” written across the bottom of the screen

• Woman:          I’m having a blast     
• Action:            Holding a hard hat and standing in front of a building in progress

Music playing with “Great Career” written across the bottom of the screen

• Man:                “Nothing can beat this”        
• Action:            Hard Hat / standing in front of building with scaffolding around it.

Music with “Great Careers” written at bottom of screen

• Man:                “I’m on top of the world” as his arms are stretched out
• Action:            Hard Hat / standing underneath a metal based structure in process of being built

Music playing with “I Built It” written at bottom of screen

• Man:                “I Built It”
• Action:            Standing in front of construction trailer

Music with “I Built It” written at bottom of screen

• Woman:          I Built It 
• Action:            Standing in front of a caterpillar on a site with a mound of dirt

Music playing with www.ibuiltit.org  written at bottom of screen

• Man:                “I Built It”
• Action:            Hart Hat / Standing in front of a multi level building in process of being built

Music playing with www.ibuiltit.org written at bottom of screen
Woman:          “I Built It”
Action:            Pointing to structure in progress

Last screen is the California Apprenticeship logo with www.ibuiltit.org written at the bottom of the screen