IR #2008-14
March 12, 2008

Dean Fryer
Kate McGuire
(415) 703-5050

Southern California Kickoff Campaign to Recruit Apprentices for
Infrastructure Bond-Funded Public Works Projects

WHO California Labor & Workforce Development Agency Secretary
Victoria Bradshaw
California Dept. of Industrial Relations Director
John C. Duncan
Laborer’s Training and Retraining Trust Fund of Southern California
Labor Chair Mike Quevado Jr.
Laborer’s Training and Retraining Trust Fund of Southern California 
Management Chair Chuck Poss

WHAT Secretary Bradshaw and Director Duncan are continuing the Governor’s launch of a statewide public awareness/education campaign to recruit apprentices to help build the public works projects included in the Strategic Growth Plan funded by the more than $50 billion in infrastructure bonds passed by voters in 2006.

WHY Under California law, one apprentice to every five journeymen is required to be employed on public works projects. California currently has more than 65,000 apprentices—the largest number in the nation—but will need nearly 200,000 to complete all the planned infrastructure projects in the Strategic Growth Plan over the next 10-to-12 years. In addition, thousands of highly-skilled baby boom generation craftsmen are expected to retire over the next several years creating a shortage of workers in the skilled trades.

WHEN March 13, 2008, 11 a.m.

WHERE Laborer’s Training and Retraining Trust Fund
of Southern California (Laborer’s Training School)
1385 W. Sierra Madre Avenue
Azusa, CA

HOW Using public service announcements for television and radio, marketing materials, Web sites, interviews with working apprentices, photo exhibits and partnerships with the leaders of the building trades, community colleges and California employers to attract men, women and veterans to lucrative careers in the building trades.